PAN conducted a survey of marketers on AI credibility fatigue and trust shortcuts, finding that brands win back trust through third-party validation, human connection, and messaging that doesn't sound like everyone else's.

PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media. *There are certain individuals, not associated with PAN, who have been sending out fake employment offers or sending false communications relating to fake earning opportunities, using the PAN name, in an apparent attempt of fraud. Please be advised that PAN does not require or ask for fees or payments during any phase of hiring or employment. If any person solicits fees or payments from you in return for training or employment opportunities, you should assume that the communication is not from PAN and is not sanctioned or approved by our company.