System1 tested the Dyson CameraJet toothbrush with AI trained on 450k+ dental images and a camera that flosses for you.
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Dyson trained AI on 450k+ dental images and put it inside a toothbrush with a camera that flosses for you The launch campaign for it is impressive for 3 reasons The $499…
Company
System1
The Creative Effectiveness Platform.
- Industry
- Market Research
- Location
- London, GB
- Company size
- 201–500 employees
About System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.
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Latest activity from System1
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Research & Knowledge
System1 tested Stanley Tucci's ad campaign for Birra Moretti in their new advertising and marketing strategy.
Research & Knowledge
System1 published a new analysis from the Creator Effectiveness Playbook, built with WPP Media and TikTok for Business, finding that logos used in context, spoken and written brand names, and sonic assets are associated with higher Brand Memory Lift in the opening seconds.
Research & Knowledge
System1 conducted research with JCDecaux to find that the average person gives a static poster about 2 seconds and that over half the time they don't clock the brand in that window.
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Dado Van Peteghem deployed an AI model trained on 470,000 dental images inside a toothbrush to analyze teeth and provide mouthrinse.
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EDGE AI FOUNDATION launched an AI toothbrush called the CameraJet that watches the inside of your mouth 28 times a second and sends none of it to the cloud.
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mktg.ai published research by Ipsos testing 20 ads across 10 brands with 3,000 people.
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Creativebrief System1 revealed its Ads of the Month for August, with Andrew Tindall highlighting the creative work that stood out among the month’s top performers.
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